RESUME
ROBERTO MIGANI
UI/UX & PRODUCT DESIGNER
WORK EXPERIENCES
UI/UX & Product Designer
Buddiqo (Personal Growth Web Platform)
I proactively contributed to the product lifecycle, working closely with the team to translate user needs and strategic goals into tangible, user-friendly design solutions.
- Conducted competitive analysis and user research (interviews/surveys) to identify critical pain points and validate new platform features.
- Designed and iterated on high-fidelity prototypes and wireframes in Figma, focusing on optimizing the platform's onboarding and conversion flows.
- Collaborated with Front-End developers to ensure UI components were implemented according to the Design System, maintaining accessibility (WCAG) as a primary requirement.
Brand Designer & Communication Strategist
UNIECig - Unione Esercenti Italiani Ecig
I managed and evolved the company's visual identity and communication across all channels, ensuring brand consistency and supporting strategic initiatives such as events and industry fairs.
- Led the design of all visual communication material, including flyers, banners, and stands for national trade shows, reinforcing the brand's presence and perception within the sector.
- Managed the layout and design of official documents and reports, ensuring a high standard of professionalism, clarity, and legibility for institutional communications.
- Coordinated resources and optimized team workflows to meet complex project deadlines and improve internal operational efficiency.
UI & Brand Identity Designer
Freelance
I collaborated with over 15+ small businesses and startups to define and launch their visual identity, translating the founders vision into strategic digital assets ready for the market.
- Managed the entire design project lifecycle: from initial brief and requirements gathering with the client, through to the final delivery of assets, consistently meeting agreed-upon timelines and budgets.
- Designed complete brand identities (logos, color palettes, typography, and guidelines), providing clients with the foundation for coherent and professional visual communication across all channels.
- Specialized in the creation of scalable icon sets and UI components for web and mobile applications, with a focus on visual clarity, accessibility, and overall usability.
Store Manager & Customer Experience Lead
Fumata Bianca di Panuzzo A&C
I managed the daily operations of the retail store and guided the customer experience, developing a deep understanding of the needs, desires, and "pain points" of end-users in a direct sales context.
- Conducted continuous qualitative analysis ("on-field user research") through daily interaction with hundreds of customers to understand their purchasing behavior and gather direct product feedback.
- Managed a team and coordinated operational activities to ensure the achievement of sales targets and a high standard of customer satisfaction.
COMPETENCES
Design and Strategy
UI Design, UX Design, User Research, Brand Strategy, Product Thinking, Wireframing & Prototyping, Interaction Design.
Technical Skills
Web Development Fundamentals (HTML, CSS), JavaScript Principles, SEO Principles.
Soft Skills
Inter-functional Communication, Project Management, Problem Solving.
Languages
Italian (Native), English (Professional)
Tools
CFigma, Miro, FigJam, Excalidraw, Adobe Creative Suite (Illustrator, Photoshop, InDesign)
EDUCATION
Master in Product Design
Mentorship with Luca Leone
Intensive and selective program led by Luca Leone, Senior Product Designer.
The program focused on real-world project development with individual mentorship, with strong emphasis on advanced prototyping, AI-driven workflows, and vibe coding.
It included portfolio development support and deeper exploration of strategic and operational design processes.
Certification in UI/UX Design
Boolean
Intensive and project-based course, structured to simulate real-world challenges.
During the 180 hours, I applied the entire design process to a project: from the user research and needs analysis phase, through to ideation and prototyping.
This experience, entirely based on industry-standard tools like Figma and FigJam, consolidated my ability to combine the creativity of visual design with a rigorous, user-centered methodological framework.
Technical Informatics Expert Diploma
ITIS Enrico Fermi, Rome
This curriculum provided me not only with a solid technical foundation in programming and systems architecture, but also a methodical and structured approach to problem-solving.
I learned to break down complex problems into smaller components and to think in terms of logic and processes, a competence I now apply to create coherent user experiences and collaborate more effectively with development teams.